Nielsen

So strong was children’s increased viewing last month that it drove overall TV viewing growth of 2.2%

The new multi-year deal for access to Comcast’s return path data expands Nielsen’s national and local audience measurement capabilities

Marketers “continue to miss opportunities to build connections with gender diverse and LGBTQ+ audiences,” new Nielsen report finds

The quarterly report provides streaming insights at the local market level from Nielsen for the first time

NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data

With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider

The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network

Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement

The software-based IP specialist updates accreditation from Nielsen for its flagship compliance system