Latest about Nielsen
Nielsen Launches Local Streaming Insights Solution
The quarterly report provides streaming insights at the local market level from Nielsen for the first time
NBCU Selects Comscore as Preferred Local Advertising Currency
NBCUniversal will be, for the first time, guaranteeing all local ad buys on Comscore measurement data
Nielsen Debuts Nielsen ONE Content Alpha Content Measurement Solution
The cross-platform offering is being used by AMC Networks, Disney, Horizon, IPG media agency Mediahub, Sony Pictures Television, and TelevisaUnivision
Nielsen Regains MRC Accreditation for National TV Audience Measurement Service
With reaccreditation, Nielsen becomes the only accredited national TV audience measurement provider
Sinclair Renews Nielsen Deal for Local and National Audience Measurement
The multiyear deal includes measurement of local TV stations, national networks, regional cable channel, and national unwired network
Nielsen Improves Measurement of Local OTT Feeds
Metrics for local OTT feeds are now comparable with local TV and provide local stations with better cross platform measurement
Mediaproxy Expands Support for Nielsen Audio Watermarking
The software-based IP specialist updates accreditation from Nielsen for its flagship compliance system
Nielsen: TV Viewing Booms Again in January
Overall viewing was up as broadcast expanded its share of viewing time to 24.9%
