Nielsen

Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets

New JIC formed to offer alternative to Nielsen

Nielsen One is designed to provide unified measurement of ads across multiple screens

Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

The custom study found 44.1 Million average viewers watched Thanksgiving Day Football, a 31 percent increase over the number initially reported by Nielsen

New Gracenote dataset tracks people with disabilities in programming, in addition to the race, ethnicity and sexual orientation data already provided

Overall TV viewing was up as streaming increased and cable fell

Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile