Nielsen

Overall viewing was up as broadcast expanded its share of viewing time to 24.9%

Stranger Things was the most streamed show with audiences watching 52B minutes of the Netflix streaming series, according to Nielsen

Peacock captured 1% of TV viewing for the first time as broadcast continued to lose TV viewing share

Multi-year agreement for linear and streaming audience data spans U.S., Mexico and Poland markets

New JIC formed to offer alternative to Nielsen

Nielsen One is designed to provide unified measurement of ads across multiple screens

Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

The custom study found 44.1 Million average viewers watched Thanksgiving Day Football, a 31 percent increase over the number initially reported by Nielsen

New Gracenote dataset tracks people with disabilities in programming, in addition to the race, ethnicity and sexual orientation data already provided

Overall TV viewing was up as streaming increased and cable fell