Latest about Nielsen
Nielsen Shareholders Approve $16B Buyout
By George Winslow published
The buyout by private equity groups is expected to close in October 2022
Amazon Taps Nielsen for Thursday Night Football Ratings
By George Winslow last updated
Three-year deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen's National TV ratings
Nielsen Expands National TV Panel to 42K Homes
By George Winslow published
Panel assets now surpass 500,000+ individuals across multiple platforms, Nielsen said
Nielsen Gets Regulatory Approval For Proposed Buyout
By George Winslow published
Nielsen also reported that the independent proxy advisory firm Glass Lewis has recommended Nielsen shareholders vote "for" the proposed transaction
Nielsen Inks New Agreement with Urban Edge Network
By George Winslow last updated
Nielsen will provide consumer insights relating historically Black colleges and universities
Nielsen Expands YouTube Measurement
By George Winslow published
Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE
Nielsen: Streaming Accounts for One Third of All TV Viewing
By George Winslow published
As broadcast and cable decline to new lows, streaming has gained 6 share points in the last year according to Nielsen's The Gauge
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