Nielsen

Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile

42% of the most bingeable streaming programs in 2021 were directly influenced by Hispanics, Nielsen reports

The buyout by private equity groups is expected to close in October 2022

Three-year deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen's National TV ratings

Panel assets now surpass 500,000+ individuals across multiple platforms, Nielsen said

Nielsen also reported that the independent proxy advisory firm Glass Lewis has recommended Nielsen shareholders vote "for" the proposed transaction

Nielsen will provide consumer insights relating historically Black colleges and universities

Nielsen’s new Four-Screen Ad Deduplication allows more accurate comparisons of YouTube and linear TV audiences and is a crucial step forward in the launch of Nielsen ONE