Nielsen

Total TV usage was up 7.8% vs. October as a result of increases in sports and streaming audiences

The custom study found 44.1 Million average viewers watched Thanksgiving Day Football, a 31 percent increase over the number initially reported by Nielsen

New Gracenote dataset tracks people with disabilities in programming, in addition to the race, ethnicity and sexual orientation data already provided

Overall TV viewing was up as streaming increased and cable fell

Nielsen’s new cross-platform measurement suite Nielsen One will be released in December

Sports boosted the broadcast share of TV viewing in September, according to Nielsen's latest report from The Gauge

The agreement will allow marketers to deduplicate campaign reach and frequency of ads on Roku across traditional TV, connected TV, computer and mobile

42% of the most bingeable streaming programs in 2021 were directly influenced by Hispanics, Nielsen reports

The buyout by private equity groups is expected to close in October 2022

Three-year deal marks the first time a streaming service will have one of its live programs measured as part of Nielsen's National TV ratings