Latest about Nielsen

Tubi

Tubi Expands Nielsen Measurement Coverage

By George Winslow published

The expanded integration will enable Nielsen Digital Ad Ratings guarantees

Products
Nielsen

Nielsen Expands Smart TV Data Deal with VIZIO

By George Winslow published

Nielsen expands rights to use VIZIO’'s Inscape ACR data from approximately 20 million VIZIO TVs

Business
Kantar

Nielsen: Streaming Captured Record TV Viewing Share in March

By George Winslow published

Overall TV viewing dropped by 4.5% in March as news viewing boosted cable’s viewing share and broadcast lost share according to Nielsen’s The Gauge

Business
Pixabay

Streaming Is Up, But Consumers Are Overwhelmed By 817K Available Titles

By George Winslow published

164.4B minutes were streamed in Feb. 2022, up 18% YoY; Americans watched nearly 15 million years’ worth of streaming video content in 2021

Nielsen

Nielsen to be Acquired by Private Equity Group for $16B

By Tom Butts published

Consortium of investors previously had proposed $9B takeover

Business
DrGrounds/iStockphoto

Bleak Future For Linear TV Has Arrived, Analyst Finds

By Jon Lafayette published

Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says

Nielsen

Nielsen Rejects $9B Takeover Offer

By George Winslow last updated

Nielsen’s Board said that it would not go ahead with an solicited acquisition proposal from a private equity consortium for $25.40 a share that “significantly undervalues” the company

Pixabay

Nielsen: Broadcast TV Slips to 26% of Total Viewing in Feb. 2022

By George Winslow published

Cable and broadcast news viewing in February of 2022 spiked as Russia invades Ukraine, according to Nielsen’s The Gauge

Byron Allen

Companies Owned by Byron Allen Sue Nielsen for “Fraud”

By George Winslow published

The civil suit says Nielsen’s “outdated and unreliable” ratings undercounted audiences and cost media companies “billions of dollars in damages”

Cox Media Group

Cox Media Group Renews Deal with Nielsen for TV, Audio Measurement

By TVT Staff published

Deal covers Cox TV and radio stations in 10 markets

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