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Nielsen

Nielsen to be Acquired by Private Equity Group for $16B

By Tom Butts published

Consortium of investors previously had proposed $9B takeover

Business
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Bleak Future For Linear TV Has Arrived, Analyst Finds

By Jon Lafayette published

Time spent on cable networks built on movies, syndicated TV and kids content has collapsed, Michael Nathanson says

Nielsen

Nielsen Rejects $9B Takeover Offer

By George Winslow last updated

Nielsen’s Board said that it would not go ahead with an solicited acquisition proposal from a private equity consortium for $25.40 a share that “significantly undervalues” the company

Pixabay

Nielsen: Broadcast TV Slips to 26% of Total Viewing in Feb. 2022

By George Winslow published

Cable and broadcast news viewing in February of 2022 spiked as Russia invades Ukraine, according to Nielsen’s The Gauge

Byron Allen

Companies Owned by Byron Allen Sue Nielsen for “Fraud”

By George Winslow published

The civil suit says Nielsen’s “outdated and unreliable” ratings undercounted audiences and cost media companies “billions of dollars in damages”

Cox Media Group

Cox Media Group Renews Deal with Nielsen for TV, Audio Measurement

By TVT Staff published

Deal covers Cox TV and radio stations in 10 markets

Super Bowl

New NFL, Nielsen Survey Finds Many More People Viewed Super Bowl LVI

By George Winslow published

The survey found that 208M people, 2/3rds of the entire United States population, tuned in to Super Bowl LVI

Sports
Nielsen

Nielsen Adds Streaming Data to Its Media Planning Offering

By George Winslow published

The Nielsen streaming consumption data will provide improved cross-platform media planning via its media planning Nielsen Media Impact solution

Business
Pixabay

Nielsen: Streaming Hit Record Levels in January 2022

By George Winslow published

Broadcast viewing levels were up by 9% as overall TV usage grew by 8%, Nielsen’s The Gauge reported

Nielsen

Nielsen, P&G Launch Initiative to Advance Diverse Media Equity

By George Winslow published

The Diverse Media Equity program will help diverse media get better audience measurement and other tools to raise their profiles with advertisers and agencies

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