Nielsen

Cable and broadcast news viewing in February of 2022 spiked as Russia invades Ukraine, according to Nielsen’s The Gauge

The civil suit says Nielsen’s “outdated and unreliable” ratings undercounted audiences and cost media companies “billions of dollars in damages”

Deal covers Cox TV and radio stations in 10 markets

The survey found that 208M people, 2/3rds of the entire United States population, tuned in to Super Bowl LVI

The Nielsen streaming consumption data will provide improved cross-platform media planning via its media planning Nielsen Media Impact solution

Broadcast viewing levels were up by 9% as overall TV usage grew by 8%, Nielsen’s The Gauge reported

The Diverse Media Equity program will help diverse media get better audience measurement and other tools to raise their profiles with advertisers and agencies

OneView is the first TV streaming ad buying platform to launch Nielsen Digital Ad Ratings audience guarantees ahead of upfronts, Roku said

“We stand by our prior statements that the magnitude of the issue was very small for the majority of telecasts,” Nielsen said

Nielsen erroneously excluded out of home viewing by broadband only homes from Sept. 2020 to Dec. 2021, which hurt ratings for live and high profile events, a new VAB report said