Latest about Olympics
Nielsen: Olympics Drive Big Increases for NBCU, Fuel Above Average TV Viewership in August
Research Broadcast viewership up 8% from July and nearly 12% YOY; Peacock viewership increased 39% over July; audiences 35-49 on Peacock nearly doubled
YouTube Overtakes Disney as Most Watched Media Distributor
In a streaming milestone, YouTube accounted for 10.4% of TV viewing in July, beating out Disney at 9.9% according to Nielsen
How the Olympics Sound On TV—A Brief History
INSIDE AUDIO The evolution of sports audio over the past five decades
Olympics Boosts Total July Ad Spend
The total U.S. ad market grew by 14%, YoY in July 2024 with five days of the Olympics accounting for 43% of the month’s growth; national TV grew by 10%
NBCU Enhances Accessibility Features for Paris 2024 Paralympic Games Coverage
Paris 2024 Paralympic Games to feature more audio description than ever before, including all coverage on NBC, USA Network, CNBC, and the Gold Zone whip-around show on Peacock
Media Links Champions IP Solutions at IBC 2024
The company will present its complete IP ecosystem during IBC, including its Xscend Media Platform
Peacock to Stream Record 1,500+ Hours of Paralympic Games Coverage
Peacock will also offer Gold Zone and Multiview for the first time at the Paralympic Games
Streaming Shake-up, Shakeout Brewing as Program, Economic Factors Shift
Despite increasing viewing numbers, challenges remain
