Latest about Olympics
Study: Peacock Signed-Up 2.8M Subs During Olympics
Average daily sign-ups to Peacock of 398k during the first week of The 2024 Olympics represented a 5.6x increase versus the 8-week benchmark
Olympics Drives Rare Upswing in TV Viewing for July
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%
WBD Reports Record European Streaming and TV Viewing for Paris Olympics
7B minutes of coverage was viewed in Europe during the games as Max added a record number of new subscribers
NBCU: Paris Olympics Viewing up 82% from Tokyo
Paris Olympics delivers 30.6M viewers across NBCU, Peacock and key NBCU platforms; a record 23.5B minutes was streamed on NBCU platforms
Globo Shows Off TV 2.5 Enhancements on Hisense TVs During Paris Olympics
The broadcaster demoed Advanced HDR by Technicolor and Fraunhofer’s MPEG-H Audio
U.S. Men’s Basketball Victory over France Was Most Watched Gold Medal Game Since 1996
Game averaged 19.5M viewers and peaked at 22.7M
Telemundo Takes VR Studio Tech from Miami to the Paris Olympics
Telemundo's virtual reality studio in Miami uses Unreal Engine and Chyron to provide a "photo-realistic look" that shows small details of the Paris landscape like the "wind in the trees"
Paris Olympics Viewing up 77% Over Tokyo
New top 20 data shows New Orleans leading all markets in local NBC station ratings through the first 11 days of broadcast coverage
