Latest about Olympics
IOC: Paris 2024 Coverage ‘Attracting Record Audiences on TV and Digital’
Coverage 10 days in has generated a record nearly 1B streaming minutes according to organization
NBCUniversal Delivers Record Olympic and Paralympic Ad Revenue
New sponsors brought in $500 million in revenue
Audiences for Paris Olympics on Telemundo up 44% from Tokyo
Through the opening weekend, a record 1.1B minutes were consumed on Telemundo, Universo, Peacock and Telemundo Digital Platforms
Four-Day Total Viewing of Olympics up 77% over Tokyo
Paris Olympics Consumption on Peacock Tops Combined Total of Beijing and Tokyo Olympics
Broadcasters Transmit Paris Olympics HDR Coverage in 56 U.S. NextGen TV Markets, Says Pearl TV
Some 73 million viewers in the United States live in markets where NextGen TV in HDR is available
Max Drives WBD Olympics Viewing to Record Levels in Europe
After day two, European audiences had viewed more than 1B minutes and streaming audience numbers were already higher than those for the whole of Tokyo Olympics
Paris Olympics Opening Ceremony Attracts 28.6M Viewers, Up 60% from Tokyo
The opening ceremony on NBC and Peacock was most watched since 2012, up 60% from Tokyo and 8% from 2016
WBD Unveils ‘WBD House’ for Live Coverage of Paris Olympics to Euro Viewers
In total, there are four studios and three stand-up positions with 23 cameras
