Olympics
Latest about Olympics

Sports Audio: Can You Hear the Difference?
By Dennis Baxter published
INSIDE AUDIO Technology, expertise and viewer expectations continue to push audio for live sports

NBCUniversal to Offer 400+ Hours of 4K HDR Olympics Coverage on USA Network, a Record
By George Winslow published
The 4K HDR with Dolby Atmos audio will focus on Team USA and team sports

2024 Olympics Come Alive With Media AI
By John Footen published
MEDIA MATRIX AI can’t compete, but, it can enhance and verify storytelling

NBC Rises to the Tech Challenges of the 2024 Olympics
By Bob Kovacs published
HDR and ST 2110 are among the behind-the-scenes innovations

NBC to Air Record Amount of Live Paris Olympics Coverage
By George Winslow published
NBC and Peacock to Lead NBCU’s coverage of the XXXIII Olympiad from Paris, France

NBCU to Expand Accessibility Efforts to Record Levels of Summer Olympics
By George Winslow published
2024 Paris Olympics to feature more audio description than ever before, including all coverage on NBC and the Gold Zone Whip-Around Show on Peacock

Peacock to Use AI-Generated Al Michaels' Voice for Recaps of Olympic Games
By George Winslow published
The personalized Olympic recaps will feature the voice of legendary sports announcer Al Michaels generated by AI technologies

The Olympics Is Personal(ized)
By Brittany Spicer published
OPINION The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV
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