Latest about opinion
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
Blocking the Pirates: Why the U.S. Needs to Get Onboard
OPINION Blocking technology has proven to effectively stop piracy
Revolutionizing Broadcast Production Models With Dante
OPINION Access to Dante in the cloud allows broadcasters to rethink how they approach audio production
Crafting Effective Political Campaigns In 2024: Utilizing The Waterfall CTV Approach
OPINION Campaigns need cutting-edge strategies to capture voter attention and drive engagement
Finding The ‘Boun-dairies’ For AI In Media
TV channels are using AI-generated presenters to read the news. The question is, will we trust them?
Monitoring Live Events: Ensuring Flawless Broadcasts and Video Streaming
Monitoring at the contribution stage is a critical requirement for live events, especially sports streaming
Transforming Streaming Economics with Perceptual Quality-based Optimization
Reduce streaming costs by sending fewer bits without impacting quality
Personalized Advertising is Reshaping the Video Streaming Landscape
OPINION New monetization models such as in-stream advertising offer an up to 25% CPM increase
