Latest about opinion
What To Expect in 2025
Predictions for next year include progress toward ATSC 3.0, more cord-cutting and new political TV strategies
Mastering the Live Sports Video Delivery Game
OPINION As media companies vie for a share of the fast-growing live sports market, the stakes are getting higher with the content becoming increasingly premium
Delivering High-Quality Remote Production and Real-time Collaboration
OPINION As broadcast infrastructure continues to evolve, real-time collaboration technologies and innovative network solutions will play a crucial role in shaping the future of remote production
OOH and CTV: The Winning Ticket for More Efficient and Effective Political Advertising
OPINION As the political advertising landscape evolves, combining DOOH and CTV presents a powerful strategy to maximize reach, engagement, trust, and votes
Blocking the Pirates: Why the U.S. Needs to Get Onboard
OPINION Blocking technology has proven to effectively stop piracy
Revolutionizing Broadcast Production Models With Dante
OPINION Access to Dante in the cloud allows broadcasters to rethink how they approach audio production
Crafting Effective Political Campaigns In 2024: Utilizing The Waterfall CTV Approach
OPINION Campaigns need cutting-edge strategies to capture voter attention and drive engagement
Finding The ‘Boun-dairies’ For AI In Media
TV channels are using AI-generated presenters to read the news. The question is, will we trust them?
