opinion
Latest about opinion

What is the Media Matrix?
By John Footen published
OPINION Where will AI take the M&E industry? We’re just starting to find out

Broadcasters and NextGen Emergency Mass Communications
By Fred Baumgartner, CPBE, CBNT published
OPINION The state of emergency mass communications is a fragmented mix of the ancient and many emerging apps

The Olympics Is Personal(ized)
By Brittany Spicer published
OPINION The Olympics emerges as the perfect test case of CTV strategies as an extension of digital rather than as an extension of linear TV

ATSC 3.0 Datacasting Comes Of Age
By Phil Kurz published
OPINION Important 3.0 developments at the 2024 NAB Show point to near-term revenue from datacasting

2024 NAB TV Engineering Award Recipient a Model of Modesty
By Tom Butts published
Much of Winston Caldwell's achievements have been in the background, but have made an enormous impact on broadcasting

The Winning Play: Why SaaS Reigns Supreme for Live Sports Streaming
By Alain Pellen published
OPNION Despite the growth of live sports streaming, it still faces significant challenges

What’s the Best Color Temperature for Lighting TV Studios?
By Bruce Aleksander published
OPINION Today we can choose which color temperature we want based on what’s better for the subjects

Amplifying the Message: The Right Medium Matters
By Ling Ling Sun published
OPINION How can media organizations leverage the unique strengths of the medium to foster deeper understanding, promote enhanced engagement, and ultimately, a more informed and connected society?
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