opinion
Latest about opinion

Getting Closer to Streaming Audiences is Complex, Failing to Do So Risks Losing Them Altogether
By Eric Black published
OPINION Audience expectations are evolving as consumers look for high-quality, "lean-back" experiences at accessible price points

The Impact of Generative and Multimodal AI on Sports Media Asset Management
By James Fraser published
OPINION Ultimately, the end game is to make sports content more relevant and engaging for viewers, while also saving content providers significant time and money

How Firms Are Leveraging AI, IoT, AR/VR To Achieve Corporate Sustainability Goals
By TVT Staff, Dijam Panigrahi published
OPINION Sustainable practices in the creation, distribution, and sale of brands' products are becoming more and more in demand

Clearing the Hurdles: The March Toward Widespread Live HDR Productions Gains Momentum
By John Mailhot published
OPINION 2024 Paris Games offer a potential turning point

Avoiding 'Amusing Ourselves to Death' with the Intelligences We Create
By Ling Ling Sun published
While AI holds great promise for improving our lives and solving complex problems, it also poses significant risks and challenges that we must address

The Importance of Measuring Short-Form Video Quality of Experience
By Mathieu Planche published
Accurately measuring short-form video QoE is key to delivering a strong viewer experience and building a user base

Grasping the Metaverse
By Frank Beacham published
MEDIA TECH What is it and what can you do with it?
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