Latest about opinions
How Server-Side Ad Insertion Supports Broadcaster Roadmaps to an All-Streaming Future
OPINION Commercial broadcasters with aggressive digital strategies will be better placed to compete against the growing collection of global SVOD services
Navigating Cloud Infrastructure: Tailoring Monitoring Strategies for Success
While the media industry is increasingly embracing the cloud, this doesn’t render on-premises solutions obsolete
Advertisers Too Often Look At The Last Click
OPINION Broadcasters must make the case for the synergy of linear TV and digital to agencies and brands
The Geology of Viewing: Why TV Advertisers Need a Multilayered Approach
OPINION Brands looking to reach consumers at scale today need to lean on the right mix of boulders, rocks and sand
The Forces That Will Shape TV Advertising in 2024
OPINION Advertisers looking for new ways to maximize ROI and incremental reach with their most coveted audiences.
Newsbridge's 2024 Outlook: Make AI the Core of Your Strategy
For commercial ads and brand content, synthetic video will be the “go-to"
The Changes Coming to the Digital Video Landscape in 2024
OPINION To succeed in 2024, brands, advertisers, marketers, and advertising technology companies should embrace a "test and learn" approach when it comes to TV advertising
It Sounds Fine Here!
INSIDE AUDIO Production, hearing and speaker placement all play a role in what you hear on TV
