Latest about opinions
Speaking the Language of Integration
In a media ecosystem where solutions are developed by multiple vendors, APIs are the connections that hold everything together
Two Key Concepts in the Transition to IP Media Workflows
Maintaining a hybrid IP/SDI environment leaves options open for the future
The Behind-the-Scenes Tech Considerations for Launching FAST Channels
FAST channels can take advantage of the powerful but cost-effective playout systems developed for broadcast applications
Edge, Microtransactions, Sustainability and More: Top Content Delivery Trends to Follow in 2023
Optimized content delivery is becoming a competitive tool and differentiator that involves technical and business decisions alike
Is AVOD the New SVOD?
It looks like hybrid ad-supported/subscription services may well be the most sustainable model for the long term
Linear TV: A Master of Evolution
One of the very first things to identify when it comes to launching a linear channel is the target demographic
Why Broadcasters are Moving Storage into the Cloud
From a business standpoint, the cloud creates significant cost efficiencies while creating new opportunities to enhance content and expand a broadcaster’s offering to the end user.
National Linear Addressable Demands Smarter Impression Decisioning
Precision targeting is only half of the equation
