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OTA

Las Vegas Aces — Scripps Sports to Air Las Vegas Aces Games on Vegas 34 The station will air all the team’s non-nationally televised games free to air

TV screen with static — Maximizing Public Access: A Systems Approach to Accessible Broadcasting with Built-in TV Antennas By integrating the antenna into the television set, viewers gain a straightforward plug-in-and-play solution that benefits a range of audiences

Latinx/Hispanic family — Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services New Parks Associates and JW Player survey finds that 50% use FAST, 33% pay TV and only 14% watch over-the-air broadcast

Latest about OTA

Money

BIA: Local Ad Revenue to Hit $171B in 2025

By George Winslow published 7 August 24

With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time

PurpleTV on screen showing different shows

PurpleTV Adds Video-Taped Radio Talk Shows from Civic Media

By George Winslow published 15 July 24

The deal will provide video streams from various shows on 20 radio stations owned by Civic

ATSC

Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low

By Phil Kurz published 17 January 24

Researcher Alan Bullock discusses his latest research for Parks Associates

Inscape

Inscape Develops Smart TV Tuner Technology to Provide Big Data to Local TV Stations

By George Winslow published 8 January 24

Comscore and VideoAmp will integrate the data into their measurement tools

NASCAR

The NASCAR Xfinity Series Races into The CW Network

By George Winslow published 28 July 23

The CW will broadcast all NASCAR Xfinity Series races starting in 2025 with 33 race weekends a year

Gray Television

Gray Signs Exclusive Deal to Broadcast Phoenix Suns, Mercury Games Next Season [Updated]

By Tom Butts published 28 April 23

NBA, WNBA teams were formerly on the Diamond Sports RSN, which filed for bankruptcy in March

NFL

Survey: 22% Plan to Stream Super Bowl, 10% Will Use an Antenna

By George Winslow published 8 February 23

The largest percentage (49%) said they would watch it via a pay TV provider, according to Amdocs

Horowitz

Antenna Adoption Grows Among Younger Viewers

By George Winslow published 8 December 22

Nearly two in ten viewers now use antennas for over-the-air broadcasts according to Horowitz

BIA

Is Local OTT Ad Spending About to Surpass Traditional TV?

By Tom Butts last updated 29 September 22

BIA report shows how OTT is driving demand for local programmatic advertising

evoca

Evoca, Sling Partner To Bring Wider Channel Selection To NextGen Pay-TV Subscribers

By Phil Kurz published 25 May 22

Evoca subscribers can choose to bundle Sling Blue, Sling Orange or both

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