Latest about OTA

BIA

Is Local OTT Ad Spending About to Surpass Traditional TV?

By Tom Butts last updated

BIA report shows how OTT is driving demand for local programmatic advertising

Business
evoca

Evoca, Sling Partner To Bring Wider Channel Selection To NextGen Pay-TV Subscribers

By Phil Kurz published

Evoca subscribers can choose to bundle Sling Blue, Sling Orange or both

NextGen TV
Newsy

Scripps to Make Newsy an Over-the-Air Network

By Michael Balderston published

Will launch as an OTA network at the start of October

DTS Boston coverage map

DTS Rule Change May Add Millions of New OTA Viewers

By Phil Kurz last updated

The industry welcomes the FCC Report and Order as an enabler of the full potential of ATSC 3.0

Regulatory and Standards
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Channel Master Providing TiVo Next-Gen DVR Tech for OTA Customers

By Michael Balderston published

First part of partnership will be the launch of TiVo’s Edge DVR

Business
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Sling TV Adds Local OTA Channels on LG Smart TVs

By Michael Balderston published

Viewers can access local channels for free through the Sling TV app

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New Research Reveals Resurgence In OTA Antenna Viewing

By Phil Kurz published

The combination of traditional TV broadcasts and SVOD services is gaining in popularity.

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OTA Homes Cross 16M Mark, Per Nielsen

By Michael Balderston published

Data shows that more than 5 million homes have gone to some form of OTA since 2011.

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Rabbit Ears No More

By Gary Arlen published

Cordcutting jumpstarts market for over-the-air antennas

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Live TV Rules, Broadcast Reliance on the Rise in U.S.

By Deborah D McAdams published

Americans like TV on TV. They also prefer live TV, and more are relying exclusively on over-the-air TV.

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