OTA Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services New Parks Associates and JW Player survey finds that 50% use FAST, 33% pay TV and only 14% watch over-the-air broadcast BIA: Local Ad Revenue to Hit $171B in 2025 With 52% of overall spend, digital local ads in 2025 will surpass traditional advertising for the first time PurpleTV Adds Video-Taped Radio Talk Shows from Civic Media The deal will provide video streams from various shows on 20 radio stations owned by Civic Latest about OTA Dish DBS Officially Launches AirTV By Michael Malone published 24 May 18 Over-the-top, over-the-air service gives customers access to broadcast channels Nielsen Sees ‘Resurgence' in OTA Households By Tom Butts published 15 January 19 Number of households labeled OTA has nearly doubles in the past eight years. New Marketing Coalition Targets Cord Cutters By Tom Butts published 1 October 18 Companies form ‘FlexVU’ branding partnership to provide consumer education about OTA choices Sling TV Pitches OTA Bundles By Multichannel News published 14 September 17 Promoting free antennas, discounted AirTV Players to qualified subs who prepay for service. Sling’s AirTV Expected To Blend OTA + OTT By Gary Arlen published 21 October 16 “AirTV,” an anticipated Echostar Sling Media service that will deliver live local TV programs plus streamed video, is expected to debut imminently, again. Pixelworks Releases EasyOTA Integration Platform By Michael Balderston published 8 January 20 Described as a universal over-the-air system, meant to integrate local OTA channels with OTT services. Products Making Over-the-Air TV Cool Again By Bill Hayes published 8 March 18 How far will viewers go to capture the signal? Opinions Report: One in Five Homes Use Digital Antennas for Live TV By Michael Balderston published 15 March 18 16 percent increase since 2015 coincides with decline in pay-TV subscriptions Survey: 17 Percent of U.S. Households Are OTA-Only By posted by Deborah D. McAdams published 13 July 16 More and more folks are embracing over-the-air television. 1 2 3 Archives Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair, Gray Media to Broadcast Columbus Blue Jackets NHL Games2Gray Media Renews Comscore Measurement Deal3Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion4Former FCC Chair Expresses ‘Concern’ Over Musk’s Influence5Dallas Mavericks Roll Out New Streaming Platform
Dish DBS Officially Launches AirTV By Michael Malone published 24 May 18 Over-the-top, over-the-air service gives customers access to broadcast channels
Nielsen Sees ‘Resurgence' in OTA Households By Tom Butts published 15 January 19 Number of households labeled OTA has nearly doubles in the past eight years.
New Marketing Coalition Targets Cord Cutters By Tom Butts published 1 October 18 Companies form ‘FlexVU’ branding partnership to provide consumer education about OTA choices
Sling TV Pitches OTA Bundles By Multichannel News published 14 September 17 Promoting free antennas, discounted AirTV Players to qualified subs who prepay for service.
Sling’s AirTV Expected To Blend OTA + OTT By Gary Arlen published 21 October 16 “AirTV,” an anticipated Echostar Sling Media service that will deliver live local TV programs plus streamed video, is expected to debut imminently, again.
Pixelworks Releases EasyOTA Integration Platform By Michael Balderston published 8 January 20 Described as a universal over-the-air system, meant to integrate local OTA channels with OTT services.
Making Over-the-Air TV Cool Again By Bill Hayes published 8 March 18 How far will viewers go to capture the signal?
Report: One in Five Homes Use Digital Antennas for Live TV By Michael Balderston published 15 March 18 16 percent increase since 2015 coincides with decline in pay-TV subscriptions
Survey: 17 Percent of U.S. Households Are OTA-Only By posted by Deborah D. McAdams published 13 July 16 More and more folks are embracing over-the-air television.
