Latest about OTA

null

Report: Local OTA Ad Revenue Expected to hit $20.8B

By Michael Balderston published

Local television stations’ over-the-air ad revenue is expected to get a boost in 2016 as BIA/Kelsey forecasts it reaching $20.8 billion.

Business
null

Sling’s AirTV Expected To Blend OTA + OTT

By Gary Arlen published

“AirTV,” an anticipated Echostar Sling Media service that will deliver live local TV programs plus streamed video, is expected to debut imminently, again.

null

Nielsen Sees ‘Resurgence' in OTA Households

By Tom Butts published

Number of households labeled OTA has nearly doubles in the past eight years.

null

Pixelworks Releases EasyOTA Integration Platform

By Michael Balderston published

Described as a universal over-the-air system, meant to integrate local OTA channels with OTT services.

Products
null

Dish DBS Officially Launches AirTV

By Michael Malone published

Over-the-top, over-the-air service gives customers access to broadcast channels

null

Report: One in Five Homes Use Digital Antennas for Live TV

By Michael Balderston published

16 percent increase since 2015 coincides with decline in pay-TV subscriptions

null

Making Over-the-Air TV Cool Again

By Bill Hayes published

How far will viewers go to capture the signal?

Opinions
null

New Marketing Coalition Targets Cord Cutters

By Tom Butts published

Companies form ‘FlexVU’ branding partnership to provide consumer education about OTA choices

null

Sling TV Pitches OTA Bundles

By Multichannel News published

Promoting free antennas, discounted AirTV Players to qualified subs who prepay for service.

null

Survey: 17 Percent of U.S. Households Are OTA-Only

By posted by Deborah D. McAdams published

More and more folks are embracing over-the-air television.

1 2 3 Archives