OTT
Latest about OTT
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CTV/OTT Advertisers Plan 22% Spending Increases
By George Winslow last updated
More than half of advertisers using CTV/OTT will increase spending, according to new survey from Advertising Perceptions and Premion
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Cord-Cutting Worsens For Linear Video in Q1 With 2.1 Million Subs Lost
By Jon Lafayette published
Virtual MVPDs fail to make up for traditional distributor losses
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Stacking of OTT Services at Record Levels
By Phil Kurz published
Half of U.S. internet homes stack four or more OTT services, according to new data from Parks Associates
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Netflix, Sennheiser Partner on Spatial Audio
By Jenny Priestley published
The rendering software runs in the streaming service’s cloud-based encoding pipelines and produces AMBEO 2-Channel Spatial Audio from existing ADM or IAB files
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OTT Apps: White Label or Build Your Own?
By Marc Mulgrum published
Whether you are creating an AVOD or SVOD OTT application, content is always king
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Xperi Expands CTV Offerings with Vewd Acquisition
By Tom Butts published
Purchase will also expand TiVo presence in Europe
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Global Online Video Subs to Hit 2B in 2027
By George Winslow last updated
Pay TV will remain relatively flat at 1B subs, about half the number of online video customers according to Omdia
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