Latest about Parks Associates

Hand holding streaming remote

Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds

By George Winslow published

Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates

Streaming
Latinx/Hispanic family

Research: Half of CTV Users See the Benefits of Staying in the Same Product Ecosystem

By George Winslow published

New data from Parks Associates highlights the importance of being able to navigate easily between CTVs and other devices

Streaming
Roku

Study: Smart Video Devices to Generate $2.4 Billion in Standalone Services By 2027

By George Winslow published

84% of smart video doorbell purchase intenders and 85% of smart camera purchase intenders want the product they purchase to have AI with facial recognition, according to Parks Associates

Products
Latinx/Hispanic family

Survey: U.S. Consumers Are More Likely to Watch FAST Channels than Pay TV Services

By George Winslow published

New Parks Associates and JW Player survey finds that 50% use FAST, 33% pay TV and only 14% watch over-the-air broadcast

Roku devices and remote

Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.

By George Winslow published

43% of streaming media player owners report using Roku the most often according to Parks Associates

Streaming
Person accessing internet on a laptop

Space X's Starlink Has 1.3M U.S. Residential Broadband Subs

By George Winslow published

Parks Associates estimates that Elon Musk's Starlink has now overtaken longtime satellite broadband providers HughesNet and Viasat

Products
Pixabay

Are Viewers Cutting Back on Streaming?

By Tom Butts published

One researcher reports average spending, number of subscriptions have declined

Research
Amazon Prime Video

Parks: Prime Video Has Lowest Churn Rate

By Tom Butts published

Discovery+ has the highest

remote and streaming content on a TV

Video Viewing Rises Significantly in U.S. Internet Households

By James Careless published

Those homes are now watching six more hours of video per week than they were in 2020

Research
Pixabay

Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers

By Phil Kurz published

Several factors are contributing to the trends including the economic downturn

Streaming
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