Latest about Parks Associates
Video Viewing Rises Significantly in U.S. Internet Households
Those homes are now watching six more hours of video per week than they were in 2020
Parks Reports High Churn Levels, Falling Customer Satisfaction with Streamers
Several factors are contributing to the trends including the economic downturn
Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
Feature second only to having the ability to stream content from an online video service via a pay-TV service
Antenna Use Climbs Among Internet Homes, But NextGen TV Awareness Remains Low
Researcher Alan Bullock discusses his latest research for Parks Associates
CES2024: Smartphone Ownership Surpasses TV Ownership in U.S. for the First Time
About 92% of U.S. homes have an internet connection, 90% own a smartphone and 88% own a TV according to Parks Associates
Parks: Just 5% of U.S. Internet Households Have Only a Pay-TV Service
While only a small fraction rely solely on pay TV to access video content, churn rates for streaming services are 50%
ATSC 3.0 Offers Way ‘To Pump New Life’ Into OTA TV, Says Parks Associates Analyst
A new report on 3.0 finds NextGen TV has come at the right time for broadcasters and viewers
