Latest about Parks Associates
Study: Consumers Could Save $366 Per Year by Switching to Ad-Based Streaming Tiers
Data from the Parks Associates study will be presented at the annual Future of Video event November 14-16
Parks: Household Spending on Streaming Subscriptions Slumps
A steep 25% decline in streaming subscriptions has occurred since 2021
Parks Survey: Annual Streaming Churn Rate Hits 47%
Consumers cite costs, content, price hikes as factors why churn rates on an annual basis are so high
Parks: Streaming Video Churn Rate Holds Steady at 47%
High churn rates mean constantly shifting strategies for acquiring subs
Cumulative U.S. Streaming Piracy Losses to Top $113B in 2027
Piracy rates will also rise between now and 2027, according to Parks Associates
Nearly Nine in Ten U.S. Internet Homes Have a Streaming Video Subscription
Two in five share passwords for services, up from 27% in 2019, according to Parks Associates
Sports SVOD Subscriptions in the U.S. Alone Topped $13B in 2022
Parks Associates says it will increase 73% over the next five years
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