Latest about Parks Associates
Nearly a Quarter of Ad-Supported OTT Users “Often” Click on Ads
By George Winslow published
About 23% of users say they often click on ads or purchase items from ads on ad-supported streaming services
Two Thirds of Internet Homes Watch NFL Games
By George Winslow published
But fans are frustrated with the blackouts and limitations of the NFL+ subscription streaming product, according to Parks Associates
Parks Associates Virtual Conference To Focus on Personalizing Viewer Experiences
By Phil Kurz published
The event, July 21, offers three sessions and a chat with Paramount’s chief product officer
Stacking of OTT Services at Record Levels
By Phil Kurz published
Half of U.S. internet homes stack four or more OTT services, according to new data from Parks Associates
Pay TV Subs To Decline To 77M By 2024
By Phil Kurz published
As consumers move to streaming services, pay TV operators launch their own OTT offerings, according to Parks Associates
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