Parks Associates

A new Parks Associates white paper finds that more than half of U.S. broadband homes own smart TVs

New 5G wireless offerings and the expansion of broadband services will drive the growth in home internet services in the next few years, according to Parks Associates

Parks Associates also reports that the churn rate for SVOD services hit 45% in 2021

CES 2022 About four in ten (41%) of US broadband households have a streaming media player according to new data from Parks Associates

Amazon's Prime Video holds onto #2 and Disney moves into the top three for the first time according to a new ranking from Parks Associates

Virtual MVPDs like YouTube TV continue to expand their reach with 19% of broadband homes subscribing to one according to Parks Associates

Rapid growth in smart TV adoption since 2019 during the pandemic helps explain why Comcast and Amazon are launching their own CTVs, according to Parks Associates

OTT subs will grow 20% in the new five years but churn rates are higher among younger viewers according to Parks Associates

New study forecasts rapid growth for the U.S. cloud gaming services market, which will hit $3.6B in 2024

This is still $30 less expensive than the average pay TV bill according to new research from Parks Associates