Latest about Parks Associates

Netflix android

Gap Between OTT and Traditional Pay-TV Services Continues to Grow

By George Winslow published

Four fifths of broadband homes subscribe to at least one OTT service, according to Parks Associates

Business
Netflix

The Cost of OTT: 18 Million Pay TV Subs Lost, 2014-2020

By George Winslow published

Parks Associates is predicting traditional pay TV subs will fall to only 53 million by 2024

broadband

Research: More Consumers Bundle Broadband and Mobile Services

By George Winslow published

As the pay TV bundle declines in popularity, the broadband/mobile bundle is filling the gap, Parks Associates reports, but consumers are paying a higher price

Business
Tom Brady Tampa Bay Buccaneers

Report: Amazon NFL Deal Will Boost Subs

By George Winslow last updated

Parks Associates reports that Amazon Prime Video is already in 47% of broadband homes

Business
Roku

Number of Pay-TV Customers Subscribing to OTT Jumped nearly 50% in 2020

By Michael Balderston published

Subscribers interested in new features as part of their pay-TV subscriptions

YouTube TV

Parks: Pandemic Helping Drive Consumer Adoption of vMVPDs

By Michael Balderston published

Many pay-TV customers plan to switch to vMVPD in the next 12 months

Watching TV

Consumers Expand OTT Subscriptions Beyond Big Three, Finds Parks

By Phil Kurz published

The Parks Associates report finds 2020 has shaped up to be unlike any other year in streaming

Netflix

Parks: Netflix Remains OTT King as New Services Make Inroads

By Michael Balderston published

Disney+, HBO Max and Apple TV+ have asserted themselves as top OTT services

Business
streaming

Parks Associates: Mobile Garners Biggest Share of Viewing Time Among Gen Z

By Michael Balderston published

While TV is still the overall preferred method, younger generations could lead to a shift

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Number of OTT Services Double Since 2014, Parks Associates Finds

By Michael Balderston published

There are almost 300 OTT services available in the U.S.

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