Password Sharing

Amid a crackdown on password sharing nearly half were very worried or somewhat worried that streaming services would crackdown on the practice, according to Horowitz

Password crackdown helped global subs grow to 247.15M; U.S. and Canada added 1.75M subs

Rate of new subscriptions more than doubled in the first four days after policy went into place May 23

Half of those sharing a password said they would stop using Netflix according to a Cordcutting.com survey

New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement

Subscribers can add a user for $7.99 a month

Piracy rates will also rise between now and 2027, according to Parks Associates

Netflix easily outpaces Prime Video and Hulu as consumers report subscription fatigue and password sharing, according to Reviews.com

The survey also found that consumer satisfaction with vMPVDs is declining and that 12% of direct-to-consumer streaming services are fully paid for by someone outside the household

Forbes Home survey also found that nearly half of survey respondents subscribe to streaming services they don't use