Latest about pay-TV

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Could Lack of Live Sports Doom Pay-TV?

By Tom Butts published

Trade Desk survey tracks consumers’ TV habits during pandemic

Sports
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Report: 44% of vMVPD Homes Switched from Traditional Pay-TV

By Michael Balderston published

18-44 year olds account for 65% of vMVPD subscriptions, per Leichtman Research Group

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Grabyo: 74% of Global Pay-TV Customers to Cut Cord Within Five Years

By Michael Balderston published

Nearly half of U.S. consumers say they are willing to pay up to $35/month for streaming services

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Top Pay-TV Providers Lost Nearly 5M Subscribers in 2019

By Michael Balderston published

Leichtman Research Group report found more than 3 million subscribers left pay-TV compared to 2018

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How Can Pay-TV Providers Convert Customers into Loyal Streaming Subscribers?

By Christopher Dean published

The customer is now in control

Opinions
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Pay-TV Revenue Projected to Drop $50B in North America

By Michael Balderston published

Digital TV Research projects pay-TV revenue to fall to $62 billion by 2025

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Two-Thirds of Americans Access OTT Platforms, Finds Piplsay

By Michael Balderston published

Nearly 40% have both pay-TV and OTT platforms

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Pay-TV’s Role in the Future of Sport

By Anthony Smith-Chaigneau published

Simply buying more rights is no longer an attractive option

Sports
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U.S. Households With Pay-TV Services Drops to 75%, Says LRG

By Michael Balderston published

Ten years ago, that number was at 87%.

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Grabyo: Majority of Sports Fans Watch Action on Smartphones

By Michael Balderston published

While pay-TV dominates sports market, consumers are ready to cut the cord if streamers get foothold.

Sports
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