Latest about Political Advertising
FCC Chair: Attempts To Prosecute TV Stations for Airing Abortion Ad Are ‘Dangerous’
Rosenworcel said that the threats by a Florida state agency “undermine the fundamental principle of free speech”
Sinclair Bumps Up Political Ad Revenue Forecast
Sinclair increased its political ad revenue expectations to the $140m to $145m range in Q3
NAB: FCC Proposed AI Rules for Broadcasters Risk “Doing More Harm Than Good”
In a new blog post, the NAB's Rick Kaplan contends that Congress, not the FCC, should address the problem of AI misinformation
Crafting Effective Political Campaigns In 2024: Utilizing The Waterfall CTV Approach
OPINION Campaigns need cutting-edge strategies to capture voter attention and drive engagement
LG Ad Solutions Notes 'Seismic Shift' in Political TV Advertising in 2024 Election
CTV ad provider says U.S. viewers, regardless of political affiliation, increasingly prefer streaming over linear TV in 2024
AdImpact Raises Political Ad Forecast to $10.69B
This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record
Survey: Many Consumers Don't Mind AI-Generated Ads
49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads
FCC Proposes Revisions To LPTV Service Rules
It is seeking comments on various technical and operational changes that include requiring LPTV stations to maintain an online public file
