Latest about Political Advertising
FCC Proposes Revisions To LPTV Service Rules
It is seeking comments on various technical and operational changes that include requiring LPTV stations to maintain an online public file
FCC Plans to Revise LPTV Rules
The FCC's NPRM is seeking public comment on the online public file requirements, TV translators and other issues
Nexstar Reports Record Q1 Revenue
Political ad revenue hit $39M and it reduced year-over-year quarterly losses at The CW by $50 million
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
The new solution is already being used by Yahoo and TelevisaUnivision
pureIntegration’s ContentCheck Uses AI to Automate Political Ad Compliance
Company says new SaaS could replace manual review
AdImpact Launches Potomac Political Media Buying Software
AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time
Comscore Launches AI-Powered Political Audience Targeting Solutions
The offering from Proximic by Comscore will initially be exclusive to media buyers on The Trade Desk
BIA: Local Broadcast TV Ad Revenues to Top $23.8 Billion in 2024
Political ads and increased spending for auto and legal services will drive an 11% increase over 2023
