Latest about Political Advertising
AdImpact Raises Political Ad Forecast to $10.69B
This election cycle will be up 19% from the last presidential election and is on track to be the most expensive on record
Survey: Many Consumers Don't Mind AI-Generated Ads
49% say they do not care whether an ad was made using AI or traditional methods as long as it looks authentic but 80% want regulations on AI use in political ads
FCC Proposes Revisions To LPTV Service Rules
It is seeking comments on various technical and operational changes that include requiring LPTV stations to maintain an online public file
FCC Plans to Revise LPTV Rules
The FCC's NPRM is seeking public comment on the online public file requirements, TV translators and other issues
Nexstar Reports Record Q1 Revenue
Political ad revenue hit $39M and it reduced year-over-year quarterly losses at The CW by $50 million
Samba TV Unveils Real-Time Ad Targeting for Political Advertisers
The new solution is already being used by Yahoo and TelevisaUnivision
pureIntegration’s ContentCheck Uses AI to Automate Political Ad Compliance
Company says new SaaS could replace manual review
AdImpact Launches Potomac Political Media Buying Software
AdImpact said that Potomac simplifies the buying process, saving users more than half their manual work time
