Political Advertising
Latest about Political Advertising

Sinclair Ups Spending on NextGen TV, Cloud, Automation and Data Tech
By George Winslow published
Sinclair expects to have launched NextGen TV broadcasts in more than half of its markets by the end of 2023

CTV Advertising Dominated Digital Strategies in 2022 US Midterm Elections
By George Winslow published
The growth in CTV political ad spending is likely to continue into the 2024 Presidential election cycle

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck
By Tom Butts last updated
Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Political Ad Spending on Pace to Hit Record $9.7B
By George Winslow published
About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact

Primary Coverage Boosts Spectrum News' Audiences
By George Winslow last updated
Local primary elections and political coverage in June drove 2.4 million daily households to Spectrum News’ linear and digital platforms

Broadcasters Unveil a New Consortium to Boost CTV Political Ad Sales
By George Winslow published
Scripps, Cox Media Group, Capitol Broadcasting Company, Graham Media Group and others are working with the Scripps Political CTV Consortium in Washington, D.C.
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