Latest about Political Advertising

Money

Study: Traditional TV Still Delivers the Biggest Political Ad Bang for the Buck

By Tom Butts last updated

Effectv report suggests politicians spend 10-20% on streaming, the rest on traditional TV

Business
campaign dollars

Survey Shows Majority of Voters No Longer Subscribe to Traditional TV

By Tom Butts published

'Campaigns need to dramatically rethink how they reach voters in the closing weeks'

Stock

Political Ad Spending on Pace to Hit Record $9.7B

By George Winslow published

About $1.44B will be spent on connected TV ads, $1.54B on cable and $4.9B on broadcast in the most expensive U.S. election ever according to AdImpact

Business
spectrum

Primary Coverage Boosts Spectrum News' Audiences

By George Winslow last updated

Local primary elections and political coverage in June drove 2.4 million daily households to Spectrum News’ linear and digital platforms

Business
Pixabay

TVB Survey Finds that TV Most Effective Way to Get Out the Vote

By George Winslow published

Local news was found to be the most trust media platform, with social media and cable news being the top purveyors of “fake news” according to the TVB

Pixabay

Broadcasters Unveil a New Consortium to Boost CTV Political Ad Sales

By George Winslow published

Scripps, Cox Media Group, Capitol Broadcasting Company, Graham Media Group and others are working with the Scripps Political CTV Consortium in Washington, D.C.

Business
Xandr

Xandr Launches ‘Holistic’ Platform for 2022 Midterm Political Ads

By Tom Butts published

The offering combines its Invest DSP, Monetize SSP and Xandr Curate platforms in all 50 states

Products
Pixabay

New Survey Shows Effectiveness of TV Political Ads

By George Winslow published

A TVB study found that TV was the most important influence in voting decisions during the 2021 Virginia gubernatorial race

Business
Pixabay

BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

By George Winslow published

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital

Business
money

Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends

By Gary Arlen published

NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute

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