Latest about Political Advertising

Pixabay

BIA Sees 26.5% Bounce in 2022 Local Broadcast Ad Revenue

By George Winslow published

Local TV ad revenue will hit $21B in 2022, with $19.3B from OTA and $1.7B from digital

Business
money

Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends

By Gary Arlen published

NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute

null

BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B

By Michael Balderston published

Political advertising to be buffer for local cable and OTA stations

null

Hyperlocal Political Ads Should Serve as Major Wake-up Call

By Phil Kurz published

Next Gen TV will allow broadcasters to deliver hyperlocal content over-the-air, and they need to get serious about it

Opinions
null

BIA: 2018 TV Station Revenue to Reach $27.68B

By Claudia Kienzle published

Forecast driven by strong political and digital advertising projections

Business
null

Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

1 2 3 4 Archives