Latest about Political Advertising

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BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B

By Michael Balderston published

Political advertising to be buffer for local cable and OTA stations

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Hyperlocal Political Ads Should Serve as Major Wake-up Call

By Phil Kurz published

Next Gen TV will allow broadcasters to deliver hyperlocal content over-the-air, and they need to get serious about it

Opinions
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BIA: 2018 TV Station Revenue to Reach $27.68B

By Claudia Kienzle published

Forecast driven by strong political and digital advertising projections

Business
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

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