Latest about Political Advertising

money

Broadcast TV’s Dominance in Political Ads Will Persist, Gray TV’s LaPlatney Contends

By Gary Arlen published

NextGen TV will help broadcasters compete with digital political platforms, he tells Media Institute

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BIA’s Adjusted 2020 Local Ad Revenue Forecast Slips to $144.3B

By Michael Balderston published

Political advertising to be buffer for local cable and OTA stations

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Hyperlocal Political Ads Should Serve as Major Wake-up Call

By Phil Kurz published

Next Gen TV will allow broadcasters to deliver hyperlocal content over-the-air, and they need to get serious about it

Opinions
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BIA: 2018 TV Station Revenue to Reach $27.68B

By Claudia Kienzle published

Forecast driven by strong political and digital advertising projections

Business
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Political Ad Spending Hits Historic Highs in 2018 Campaign

By Tom Butts published

Local broadcasters reap biggest windfall, digital experiences biggest increase.

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