Prime Focus
Latest about Prime Focus

IMF Compatible Players Pave Way for Automating Content Delivery in Multiple Versions
By T Shobhana published
The development and adoption of the SMPTE-based IMF (Interoperable Master Format) continues to thrive within the Media & Entertainment (M&E) industry.

SMPTE2018: AI Makes Strides In Media Operations
By Phil Kurz published
Artificial intelligence is making MAM-stored content more useful and assisting in the edit suite.
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