Programmatic Global Open Programmatic CTV Ad Spend Hit $3.2B in Q1 98% of internet-connected U.S. households are reachable via open programmatic CTV advertising - up from 92% during Q1 2022, according to Pixalate AT&T Sells Xandr Programmatic Advertising Unit to Microsoft Microsoft says deal 'accelerates the delivery of its digital advertising and retail media solution' SpotX Partnering with Syncbak for Digital Ad Insertion Latest about Programmatic SpotX Partnering with Syncbak for Digital Ad Insertion By Tom Butts published 25 October 18 Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology. TVB, Pearl TV Initiate Programmatic TV Guidelines By Michael Balderston published 6 January 16 Business Get the TV Tech NewsletterThe professional video industry's #1 source for news, trends and product and tech information. Sign up below.Contact me with news and offers from other Future brandsReceive email from us on behalf of our trusted partners or sponsors LATEST ARTICLES1Sinclair, Gray Media to Broadcast Columbus Blue Jackets NHL Games2Gray Media Renews Comscore Measurement Deal3Political Ad Spend for the 2024 Election Cycle Hit a Record $11.1 Billion4Former FCC Chair Expresses ‘Concern’ Over Musk’s Influence5Dallas Mavericks Roll Out New Streaming Platform
SpotX Partnering with Syncbak for Digital Ad Insertion By Tom Butts published 25 October 18 Syncbak is also leveraging SpotX for its programmatic ad decisioning layer and ad serving technology.
