Latest about programmatic advertising

money

ITN Announces ITN-SSP TV Supply-Side Platform for Local TV

By George Winslow published

Connections to demand-side platforms will be rolling out throughout the fall and winter of 2024/25, with full functionality targeted for completion next year.

Viant Technology Viant AI platform showing a AI query

Viant Technology Launches New Programmatic Ad Solution, ViantAI

By George Winslow published

The platform is designed to deliver a new level of intelligence, efficiency, and automation

Products
money

IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement

By George Winslow published

89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report

Products
FreeWheel

Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage

By George Winslow published

FreeWheel will programmatically enable Tubi and the entire One Fox portfolio by serving as the company’s primary monetization engine

Business
Money

Dish Adopts Unified ID 2.0

By George Winslow published

Dish is the first major pay TV operator and Sling TV is the largest vMVPD to adopted the identify solution that improves targeted advertising

Products
cybersecurity

Study: 17% of Programmatic Ad Clicks Are Invalid

By George Winslow published

A new study by Pixalate found that 17% invalid click rate for all open programmatic advertising across desktop web, mobile web, and mobile in-app in June 2023

Dish Connected

Dish Media Expands Programmatic Ad Capabilities with Dish Connected Launch

By George Winslow published

Advertisers can now complement their CTV buys on Sling TV with access to live linear Dish TV inventory

Streaming
BIA

Is Local OTT Ad Spending About to Surpass Traditional TV?

By Tom Butts last updated

BIA report shows how OTT is driving demand for local programmatic advertising

Business
money

OpenAP Adds New Programmatic Capabilities to OpenID

By George Winslow published

Integrations with several supply side platforms mean that OpenID audiences can be used for targeting and measurement across the entire TV ecosystem

Products
DISH

Dish, SeaChange and Beachfront Launch National Linear Programmatic

By George Winslow published

The real-time, programmatic buying solution, NLP, has been adopted by Viant and works with Dish TV's 7M+ households nationwide

Business
1 2 Archives