Latest about ratings
Ratings For 2021 NFL Regular Season Were Up 10%
By George Winslow published
NFL games averaged 17.1 Million viewers on TV and digital, the highest since 2015 and accounted for 48 of the 50 top TV shows during the 2021 regular season
Nielsen: Streaming Slightly More Popular than Broadcast
By George Winslow published
Netflix accounts for 6% of total viewing of TV in May, according to Nielsen’s newly launched service, The Gauge
MRC: Nielsen Undercounted Local TV Viewing
By George Winslow last updated
Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue
ABC Owned TV Stations Embrace Impressions-based TV Ad Sales
By George Winslow published
The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis
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