ratings

A new consumer survey finds lack of consumer interest in the games, prompting Zeta to predict it could be among the lowest rated ever

Netflix accounts for 6% of total viewing of TV in May, according to Nielsen’s newly launched service, The Gauge

Nielsen says it is has made progress in resolving problems created by the pandemic in local panels and that it is working with the MRC on the issue

The shift away from using ratings as the currency for local TV ad sales will allow TV and digital to be sold on the same basis

Networks believe Nielsen’s ratings are “undercooked”

Number covers all platforms where the came was available

More people tuned in for Biden’s inauguration than Trump’s in 2016

Helping to seal the deal was Nielsen’s Spanish-speaking audience measurement capabilities

The Super Bowl continues to be too big to fail, as CBS has announced that its broadcast of Super Bowl 50 averaged 111.9 million viewers on Sunday, Feb. 7.