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New Data on Political Advertising Shows Growing Importance of CTV Ads
CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly
Omdia: Global Online Consumer Expenditure to Hit $6.6 Trillion by 2029
Shoppable TV will be a major opportunity as U.S. online consumer spending grows from $1.4 trillion in 2025 to $2 trillion in 2029
Study: Women’s Sports Are a Big Win for Advertisers
As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%
Study: Sports Content Significantly Increases on SVOD Services in Q1 2025
More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study
Roku and Incrmntal Partner on CTV Ad Measurement and ROI
The joint effort will allow advertisers to access real-time insights into the revenue impact of their ad spend
Nielsen: TV Viewing Up 5% in January
Football boosts traditional TV viewing; Netflix hits a new platform record
CIMM, TVB Release Local TV and Video Innovation Showcase
Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business
Streamers to Surpass Broadcasters in Global Content Spending in 2025, a First
Global content spending will grow by just 0.4% to $248 billion this year as streamers spend $95 billion on content
