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Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’
56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’
Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV
Black Audiences Spend 32 Hours a Week on Websites, Apps
That’s two more hours than the overall population spends on smartphones and tablets each week according to a new Nielsen report
Study: YouTube Tops Streamers in Viewing Share; Netflix Has Biggest Reach
A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024
Study: Social Video Beats Traditional TV for Young Viewers
Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub
Cox Media Group Renews Measurement Pact With Nielsen
Multiyear renewal covers TV and audio measurement services
Comscore Appoints Friedman to Top Data, Measurement Job
People Former Scripps executive will serve as chief data and analytics officer and head of measurement
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.
