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Streaming Hits Record Share of TV Viewing in November
Nielsen: Streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares
Global Streaming Subs Expected to Surpass 2 Billion by 2029
Research Ampere predicts annual worldwide revenues to exceed $190 billion
Nielsen, TikTok Ink Measurement Pact
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One
Survey: Viewers Access a Record 13 Different Sources for Entertainment
Research TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources
Survey: Consumers Prioritize Spending on Streaming Over Retirement Savings
Nearly half of respondents listed online video as a top spending priority, versus only a quarter choosing retirement
Nielsen: Fox, Disney Gain Viewing Share in October
Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company
Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
Ad technology $500 million deal will create a major omnichannel ad tech platform
Gracenote: 5 Major SVOD Services Offer 550,000-Plus Programs to Subs
Based on data from its newly launched Data Hub, TV programming accounts for 89% of the content on Amazon Prime Video, Apple TV+, Disney+, Netflix and Paramount+
