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CIMM Study Explores Big Data Measurement Problems
The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions
For M&E, Saving Money While Saving the Environment Is Not Either/Or
Sustainibility Raising awareness is almost as challenging as adopting sustainable practices
Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative
New research examines how political ideology influences the appeal of entertainment shows
USTelecom: Broadband Providers Invested $94.7 Billion in 2023
Was second-highest annual investment in U.S. communications infrastructure in 22 years, telco industry group reported
Amagi: Sports Viewing Spikes on FAST Channels
Report finds sports viewing is up 150% year-over-year as overall FAST viewing rises 40%
Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
Roku Keeps 37% Share of North American Streaming Device Market
Roku also held the top spot in Latin America while Samsung led in EMEA
NFL 30 Second Spots Set to Increase by 9% YoY in Oct. 2024
The increases follow 7% growth year over year in Sept. and a record $5B spent on NFL ads last season according to Guideline
