Research

The report provides the first-ever industry benchmarks on AI usage, adoption rates, and perceptions

Streaming’s share rose even though Super Bowl Sunday was the second most-watched day of TV in the history of monthly reports from Nielsen’s The Gauge

CTV ad impressions were up 24% in 2024 and its share of ad spend grew significantly

Shoppable TV will be a major opportunity as U.S. online consumer spending grows from $1.4 trillion in 2025 to $2 trillion in 2029

As TV viewing spiked by 131% YoY, EDO reports that the impact of ads in women’s sports increased by 56%

More sports added to four of the five leading services; big increases were seen on for Disney+ and Netflix, according to a Gracenote study

The joint effort will allow advertisers to access real-time insights into the revenue impact of their ad spend

Football boosts traditional TV viewing; Netflix hits a new platform record

Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business

Global content spending will grow by just 0.4% to $248 billion this year as streamers spend $95 billion on content