Latest about Research
NFL 30 Second Spots Set to Increase by 9% YoY in Oct. 2024
The increases follow 7% growth year over year in Sept. and a record $5B spent on NFL ads last season according to Guideline
Parrot Analytics Launches Global Streaming Metrics
Streaming New Streaming Metrics Dashboard opens up access to global and market specific streaming data and is designed to provide key metrics driving financial performance for streaming services worldwide
Study: Smart Video Devices to Generate $2.4 Billion in Standalone Services By 2027
84% of smart video doorbell purchase intenders and 85% of smart camera purchase intenders want the product they purchase to have AI with facial recognition, according to Parks Associates
Study: CTV Viewing Is Returning to Pandemic Highs
A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl
Study: Streaming Media Device Sales Set to Fall
Streaming There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence
Olympics Drives Rare Upswing in TV Viewing for July
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%
DEG: Streaming Revenue up 27.1% to $22.9B in First Half of 2024
AVOD and FAST content produced $5.4B in revenue for Q2, 2024
Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.
43% of streaming media player owners report using Roku the most often according to Parks Associates
