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Roku and Incrmntal Partner on CTV Ad Measurement and ROI
The joint effort will allow advertisers to access real-time insights into the revenue impact of their ad spend
Nielsen: TV Viewing Up 5% in January
Football boosts traditional TV viewing; Netflix hits a new platform record
CIMM, TVB Release Local TV and Video Innovation Showcase
Study highlights new approaches to measurement, currency and data collaboration that can help broadcasters expand their business
Streamers to Surpass Broadcasters in Global Content Spending in 2025, a First
Global content spending will grow by just 0.4% to $248 billion this year as streamers spend $95 billion on content
Parks: Nearly Half of all U.S. Internet Households are Now ‘Cord-Cutters’
56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’
Paramount, Nielsen Sign Multiyear Measurement and Analytics Deal
The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV
Black Audiences Spend 32 Hours a Week on Websites, Apps
That’s two more hours than the overall population spends on smartphones and tablets each week according to a new Nielsen report
Study: YouTube Tops Streamers in Viewing Share; Netflix Has Biggest Reach
A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024
