Research

Global content spending will grow by just 0.4% to $248 billion this year as streamers spend $95 billion on content

56 million (46%) say they’ve ‘cut the cord’ while 12% identify as ‘cord nevers’

The agreement covers measurement for all national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV

That’s two more hours than the overall population spends on smartphones and tablets each week according to a new Nielsen report

A new TVision study finds that YouTube beat out other streams in terms of its viewing share (21%) but Netflix had the largest household reach in 2024

Short-form video captures a 21% share of viewing among young people aged 13-24 according to Hub

Multiyear renewal covers TV and audio measurement services

People Former Scripps executive will serve as chief data and analytics officer and head of measurement

Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.

Business The acquisition of the media measurement and analytics company by the private equity firm is expected to close later this year