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MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.
H.I.G. Capital To Buy Kantar Media for $1 Billion
Business The acquisition of the media measurement and analytics company by the private equity firm is expected to close later this year
Nielsen: YouTube, Netflix and Prime Video Hit Record Viewing Levels in December
Streaming Total TV viewing was up 4% compared to November as streaming viewing increased by 9%
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Survey: Local Media Industry Bullish on Digital in 2025
83% of executives from broadcast, newspapers and other local outlets surveyed by LMC believe digital ad revenue will increase or hold steady this year
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
FCC: Women Have Majority Stakes in 10% of Commercial Stations
New study shows minorities hold majority stakes in 5%; whites have majority stakes in 74% of commercial stations
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
