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Streaming Jumps to a Record 40% of TV Viewing in June
Disney+, Tubi, Netflix and Max each exhibited double-digit monthly usage growth as broadcast and cable lost share
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
Jared Grusd Joins Nielsen as CEO of Gracenote
Grusd comes to Nielsen’s Gracenote with deep experience at such media companies as Snapchat, Spotify, Google and HuffPost
African-American Audiences Embrace vMVPDs, FAST and Black-Targeted Streamers
Over 4 in 10 (42%) have access to at least one Black-targeted SVOD and are heavy users of FAST channels
As Streaming Bundles Look More Like Cable, What do Consumers Really Want?
OPINION It’s unclear how bundled streaming services will be received by consumers and play out for the brands themselves
Are Viewers Cutting Back on Streaming?
One researcher reports average spending, number of subscriptions have declined
Survey: Consumers Want Better Bundles to Simplify Streaming
Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”
Omdia: OLED Materials Market Will Return to Growth in 2024
After a decline in 2022 and flat sales in 2023 it will reach over $2B in 2024
