Research
Latest about Research

New Study Explores Attitudes Towards News by Black American Audiences
By George Winslow published
Research 60% of black adults say unbiased journalism is crucial for democracy but 59% believe there are few unbiased sources of news, according to Horowitz Research

Streaming Hits Record Share of TV Viewing in November
By George Winslow published
Nielsen: Streaming accounted for 41.6% of time spent watching TV in November, with The Roku Channel, Prime Video and YouTube each hitting platform-best shares

Global Streaming Subs Expected to Surpass 2 Billion by 2029
By Tom Butts published
Research Ampere predicts annual worldwide revenues to exceed $190 billion

Nielsen, TikTok Ink Measurement Pact
By George Winslow published
For the first time, advertisers and agencies can directly compare social platform’s campaign performance to other publishers across all screens, via Nielsen One

Survey: Viewers Access a Record 13 Different Sources for Entertainment
By George Winslow published
Research TV viewers face the most complex ecosystem ever, particularly among households with kids, who access 17 sources

Survey: Consumers Prioritize Spending on Streaming Over Retirement Savings
By George Winslow published
Nearly half of respondents listed online video as a top spending priority, versus only a quarter choosing retirement

Nielsen: Fox, Disney Gain Viewing Share in October
By George Winslow published
Research Fox hit a company-high of 8.4% of total viewing; Disney held the top spot in the ranking of TV viewing by company

Mediaocean To Acquire Innovid, Will Merge It With Flashtalking
By George Winslow published
Ad technology $500 million deal will create a major omnichannel ad tech platform
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.