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Comscore Appoints Friedman to Top Data, Measurement Job
People Former Scripps executive will serve as chief data and analytics officer and head of measurement
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
Research It is first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen said.
H.I.G. Capital To Buy Kantar Media for $1 Billion
Business The acquisition of the media measurement and analytics company by the private equity firm is expected to close later this year
Nielsen: YouTube, Netflix and Prime Video Hit Record Viewing Levels in December
Streaming Total TV viewing was up 4% compared to November as streaming viewing increased by 9%
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Survey: Local Media Industry Bullish on Digital in 2025
83% of executives from broadcast, newspapers and other local outlets surveyed by LMC believe digital ad revenue will increase or hold steady this year
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
FCC: Women Have Majority Stakes in 10% of Commercial Stations
New study shows minorities hold majority stakes in 5%; whites have majority stakes in 74% of commercial stations
