Latest about Research
Nielsen: YouTube, Netflix and Prime Video Hit Record Viewing Levels in December
Streaming Total TV viewing was up 4% compared to November as streaming viewing increased by 9%
IAB Survey: Ad Execs Bullish on Ad Growth and AI Usage in 2025
AI continues to catch on, with 42% of buyers using it and another 36% exploring its use for media planning, activation
Survey: Local Media Industry Bullish on Digital in 2025
83% of executives from broadcast, newspapers and other local outlets surveyed by LMC believe digital ad revenue will increase or hold steady this year
Survey: More Than Half of Netflix, Disney+, Max Subs Don’t See Advertising
Research New TVB study highlights the importance of broadcast TV for brands
FCC: Women Have Majority Stakes in 10% of Commercial Stations
New study shows minorities hold majority stakes in 5%; whites have majority stakes in 74% of commercial stations
NBCU Kicks Off Road to Network’s 100th Anniversary With New Ad Capabilities, Data
At CES, company unveils new capabilities for engagement and customization along with data showing the power of TV advertising
Global Virtual Reality Shipments Totaled Nearly 10 Million in 2024
Research Increase represents year-over-year jump of 8.8%, TrendForce reports
Netflix Leads Streaming Pack With 76.1 Million U.S. Subs
Streaming Hulu, Disney+ held second and third place in subscribership in Q3 of 2024, per S&P Global Market Intelligence
