Latest about Research
Election Night TV Viewing Fell Off Dramatically in 2024
Over 42 million viewers tuned in to watch presidential election coverage, down by 25% from 2020, Nielsen says
CIMM Study Explores Big Data Measurement Problems
The industry group's repot explores critical methodological challenges facing currency grade big data TV measurement solutions and identifies potential solutions
For M&E, Saving Money While Saving the Environment Is Not Either/Or
Sustainibility Raising awareness is almost as challenging as adopting sustainable practices
Hub: As in U.S. Politics, TV Viewers Are Evenly Divided Between Liberal and Conservative
New research examines how political ideology influences the appeal of entertainment shows
USTelecom: Broadband Providers Invested $94.7 Billion in 2023
Was second-highest annual investment in U.S. communications infrastructure in 22 years, telco industry group reported
Amagi: Sports Viewing Spikes on FAST Channels
Report finds sports viewing is up 150% year-over-year as overall FAST viewing rises 40%
Cost-Conscious Consumers Embrace Ad-Supported Streaming, Study Finds
Hefty price hikes for ad-free tiers, lower costs for AVOD offerings and promotions for bundled service are driving the trend according to Parks Associates
Roku Keeps 37% Share of North American Streaming Device Market
Roku also held the top spot in Latin America while Samsung led in EMEA
