Research
Latest about Research

Study: Smart Video Devices to Generate $2.4 Billion in Standalone Services By 2027
By George Winslow published
84% of smart video doorbell purchase intenders and 85% of smart camera purchase intenders want the product they purchase to have AI with facial recognition, according to Parks Associates

Study: CTV Viewing Is Returning to Pandemic Highs
By George Winslow published
A new study of CTV viewing finds that viewing levels are approaching record levels and average viewing sessions are increasing, according to Wurl

Study: Streaming Media Device Sales Set to Fall
By George Winslow published
Streaming There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence

Olympics Drives Rare Upswing in TV Viewing for July
By George Winslow published
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%

DEG: Streaming Revenue up 27.1% to $22.9B in First Half of 2024
By George Winslow published
AVOD and FAST content produced $5.4B in revenue for Q2, 2024

Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.
By George Winslow published
43% of streaming media player owners report using Roku the most often according to Parks Associates

Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
By George Winslow published
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV

IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
By George Winslow published
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
Get the TV Tech Newsletter
The professional video industry's #1 source for news, trends and product and tech information. Sign up below.