Latest about Research
Are Viewers Cutting Back on Streaming?
One researcher reports average spending, number of subscriptions have declined
Survey: Consumers Want Better Bundles to Simplify Streaming
Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”
Omdia: OLED Materials Market Will Return to Growth in 2024
After a decline in 2022 and flat sales in 2023 it will reach over $2B in 2024
Samba TV: Top TV Shows Became Less Diverse in 2024
Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season
Survey: Live Event Broadcasting Is Preferred Choice For 40% Of TV Viewers
Live content breaks down generational differences to beat on-demand and scheduled programming, according to a new survey from Nevion
Study: Average FAST Viewer Spending Significant Time with Free Streaming Services
The average FAST viewer spends one hour and 40 minutes watching FAST channels in the evening, according to Xumo
Study: Max, Apple TV+ Have Fewest `Committed Customers’
Only 28% of Max’s customers have been subscribers for 6+ months versus 67% for Netflix
Survey: Amazon’s Push into Ad-Supported Streaming Is Working
85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker
