Latest about Research
Jared Grusd Joins Nielsen as CEO of Gracenote
Grusd comes to Nielsen’s Gracenote with deep experience at such media companies as Snapchat, Spotify, Google and HuffPost
African-American Audiences Embrace vMVPDs, FAST and Black-Targeted Streamers
Over 4 in 10 (42%) have access to at least one Black-targeted SVOD and are heavy users of FAST channels
As Streaming Bundles Look More Like Cable, What do Consumers Really Want?
OPINION It’s unclear how bundled streaming services will be received by consumers and play out for the brands themselves
Are Viewers Cutting Back on Streaming?
One researcher reports average spending, number of subscriptions have declined
Survey: Consumers Want Better Bundles to Simplify Streaming
Hub Entertainment Research study finds that helping viewers manage multiple services with better bundles can reduce “revolving door churn”
Omdia: OLED Materials Market Will Return to Growth in 2024
After a decline in 2022 and flat sales in 2023 it will reach over $2B in 2024
Samba TV: Top TV Shows Became Less Diverse in 2024
Even though the U.S. is becoming more diverse, the number of non-white leads in TV shows declined by 12% in the 2023-2024 season
Survey: Live Event Broadcasting Is Preferred Choice For 40% Of TV Viewers
Live content breaks down generational differences to beat on-demand and scheduled programming, according to a new survey from Nevion
