Latest about Research
Study: Streaming Market Is Saturated But Subscriptions Continue to Grow
By George Winslow published
`Subscription stacking’ and ads are the path to growth in a saturated U.S. streaming market, Kantar reports
March Madness Lifts Cable’s Share of TV Viewing
By George Winslow published
But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge
Video Viewing Rises Significantly in U.S. Internet Households
By James Careless published
Those homes are now watching six more hours of video per week than they were in 2020
Survey: Interest in Women’s Sports Spikes
By George Winslow published
A Magid survey found a 50%+ growth in interest for women’s collegiate basketball and even higher growth for women’s professional basketball
CIMM Lays Out 2024 Priorities for Improved Media Research
By George Winslow published
Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data
Worldwide Telecom Equipment Market Slumped in 2023
By George Winslow published
Data from Dell’Oro Group shows that revenue declined by 5% YoY, worse than expected
Omdia: YouTube Is Top Streamer in Six Major Markets
By George Winslow published
The Omdia data also showed that the number of SVOD services per home fell for the first time
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