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Study: Streaming Media Device Sales Set to Fall
Streaming There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence
Olympics Drives Rare Upswing in TV Viewing for July
YouTube becomes first streamer with more than a 10% audience share and Peacock viewing up 33%
DEG: Streaming Revenue up 27.1% to $22.9B in First Half of 2024
AVOD and FAST content produced $5.4B in revenue for Q2, 2024
Study: Roku Is the Most Popular Brand of Streaming Players in the U.S.
43% of streaming media player owners report using Roku the most often according to Parks Associates
Comscore Introduces Comprehensive Cross-Platform YouTube Audience Measurement
Comscore measurement and video insights are now available for YouTube traffic on desktop, mobile and CTV
IAB: Ad Buyers Boost Digital Video Spending But Complain About Inadequate Measurement
89% of buyers are now using alternative measurement currencies and 75% of CTV advertising is now programmatic according to a new IAB report
Streaming Jumps to a Record 40% of TV Viewing in June
Disney+, Tubi, Netflix and Max each exhibited double-digit monthly usage growth as broadcast and cable lost share
MobileFuse, iSpot.tv Strengthen CTV and Video Measurement Capabilities
Combining iSpot with MobileFuse's CTV offering gives advertisers a clearer view into the incremental reach and impressions over both linear and CTV sources
