Research

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

That is down from 60% penetration in 2023 according to a new Horowitz study

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

S&P Global Market Intelligence reports that its U.S. indicator of demand for technologies rose in Q1 but macro economic pressures may curb enthusiasm

`Subscription stacking’ and ads are the path to growth in a saturated U.S. streaming market, Kantar reports

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

Those homes are now watching six more hours of video per week than they were in 2020

A Magid survey found a 50%+ growth in interest for women’s collegiate basketball and even higher growth for women’s professional basketball

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data

Data from Dell’Oro Group shows that revenue declined by 5% YoY, worse than expected