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Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
Linear TV Continues its Decline
"The traditional TV advertising playbook no longer applies"
Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
Feature second only to having the ability to stream content from an online video service via a pay-TV service
Generative AI to Become $100B Industry by 2026
New study predicts the global GenAI market to grow by 65% in next two years and be worth $37.5B in the U.S. in 2026
Study: Streaming Subscription Bundling Can Boost Profits, Consumer Satisfaction
A new report from MIDiA Research identifies bundles as the cure for subscription fatigue
Survey: Podcasts Can Pay Off for Telecasts
The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds
Research: Gen Z Key to Streaming's Future Financial Success
40% of Gen Z consumers are paying between $75-100 for digital subscriptions, a more significant amount than any other generation, according to Amdocs
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