Research
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Omdia: YouTube Is Top Streamer in Six Major Markets
By George Winslow published
The Omdia data also showed that the number of SVOD services per home fell for the first time
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Survey: Tubi Sees 59% Bump in Viewing
By George Winslow published
56% of viewers are streaming one to three hours of programming in one sitting, while 40% are streaming three or more hours at a time, according to Tubi
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Sports Increasingly Influencing Consumer Streaming Choices
By Tom Butts published
More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"
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Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
By Phil Kurz published
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
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Linear TV Continues its Decline
By Tom Butts published
"The traditional TV advertising playbook no longer applies"
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Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
By Tom Butts published
Feature second only to having the ability to stream content from an online video service via a pay-TV service
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Generative AI to Become $100B Industry by 2026
By George Winslow published
New study predicts the global GenAI market to grow by 65% in next two years and be worth $37.5B in the U.S. in 2026
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