Latest about Research
Nielsen Adds Streaming Data to Its Media Planning Offering
The Nielsen streaming consumption data will provide improved cross-platform media planning via its media planning Nielsen Media Impact solution
Netflix Adds More Older Viewers As Younger Audiences Head to the Movies
For the first time, 24–44-year-olds are now more likely to be Netflix subscribers than those aged 18-24 according to a new survey from Ampere
Are Americans Abandoning Binging for Social Media?
New research from Attest reports a significant decrease in Americans’ desire to sit in front of a TV screen for prolonged periods of time
The U.S. Ranks Sixth in the Adoption of at Least One Streaming Service
59% of Americans have at least one streamer, slightly above the 56% average of 18 countries surveyed by Finder
Disruptive Pandemic TV Trends Continue
More consumers are viewing films at home rather than going to the theater, according to new research from the Hub
Gap Between OTT and Traditional Pay-TV Services Continues to Grow
Four fifths of broadband homes subscribe to at least one OTT service, according to Parks Associates
New Streaming Projections: 1B Users Globally in 2021
The SVOD industry will hit another milestone in 2024 with $100B in revenue per TradingPlatforms.com
Report: Two-Thirds of Advertisers Use Connected TV Ad Platforms
Innovid and Digiday’s `State of CTV Advertising’ report found 64% believed CTV ads will help them better target consumers
