Research

Only 28% of Max’s customers have been subscribers for 6+ months versus 67% for Netflix

85% of Amazon’s Prime Video subs are now in the ad-supported tier, more than any other streaming service according to Hub’s quarterly TV Churn Tracker

That is down from 60% penetration in 2023 according to a new Horowitz study

Study also reveals Asian Americans are spending 31% of their viewing time on ad-supported platforms, more than the total population

S&P Global Market Intelligence reports that its U.S. indicator of demand for technologies rose in Q1 but macro economic pressures may curb enthusiasm

`Subscription stacking’ and ads are the path to growth in a saturated U.S. streaming market, Kantar reports

But overall TV usage fell by 3% in March and streaming continued to gain a larger share of viewing according to Nielsen's The Gauge

Those homes are now watching six more hours of video per week than they were in 2020

A Magid survey found a 50%+ growth in interest for women’s collegiate basketball and even higher growth for women’s professional basketball

Coalition’s roadmap reflects the industry’s key concerns across measurement, currency, metrics and data