Latest about Research
Sports Increasingly Influencing Consumer Streaming Choices
More than a third of respondents to Hub survey say sports is "much more important than other kinds of content"
Reach, Time, Trustworthiness Propel TV To Top Of Media Heap, Finds TVB Survey
A survey of 4,000 Americans reveals the biggest strengths of linear broadcasting
Linear TV Continues its Decline
"The traditional TV advertising playbook no longer applies"
Parks: Nearly Half of Pay-TV Subscribers Want to Use Their TVs for Smart Home Control and Security
Feature second only to having the ability to stream content from an online video service via a pay-TV service
Generative AI to Become $100B Industry by 2026
New study predicts the global GenAI market to grow by 65% in next two years and be worth $37.5B in the U.S. in 2026
Study: Streaming Subscription Bundling Can Boost Profits, Consumer Satisfaction
A new report from MIDiA Research identifies bundles as the cure for subscription fatigue
Survey: Podcasts Can Pay Off for Telecasts
The importance of audio shouldn’t be forgotten by traditional or streaming TV platforms, a new survey from Hub finds
