Latest about Research
Cancellation by Spite: Younger Viewers More Likely to Ditch Netflix Over PW Sharing Crackdown
By Tom Butts published
New data from Samba TV and HarrisX show generational differences among responses to new subscription enforcement
U.S. SVOD Revenues Expected to Equal Pay-TV Revenues by 2027
By Tom Butts published
GlobalData report predicts pay-TV penetration will decline from just under 50% today to just 33% in the next five years
Fiber Broadband Spending Remains Strong, Despite Supply Chain Constraints
By George Winslow published
Fiber deployments boosted the broadband access equipment market by 14% in Q1 2022, according to the Dell'Oro Group
Nielsen Adds Streaming Data to Its Media Planning Offering
By George Winslow published
The Nielsen streaming consumption data will provide improved cross-platform media planning via its media planning Nielsen Media Impact solution
Netflix Adds More Older Viewers As Younger Audiences Head to the Movies
By George Winslow published
For the first time, 24–44-year-olds are now more likely to be Netflix subscribers than those aged 18-24 according to a new survey from Ampere
Are Americans Abandoning Binging for Social Media?
By George Winslow last updated
New research from Attest reports a significant decrease in Americans’ desire to sit in front of a TV screen for prolonged periods of time
The U.S. Ranks Sixth in the Adoption of at Least One Streaming Service
By George Winslow published
59% of Americans have at least one streamer, slightly above the 56% average of 18 countries surveyed by Finder
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