Roku

Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS

Exclusive pact also covers a new X Games event in summer 2025

Upgrade offers new features, an updated user interface

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration

New ad-supported subscription service costs $5.99 a month via The Roku Channel

65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports

Roku also held the top spot in Latin America while Samsung led in EMEA

New interactive ad formats, enhanced targeting capabilities, and closed-loop measurement will allow brands to get more from their advertising efforts, Roku reported

Streaming Roku also announced new features in its app and streaming platform that are designed to improve content discovery and engagement

Streaming There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence