Latest about Roku
Instacart, Roku Expand Ad Partnership with New Shoppable Ad Formats
New interactive ad formats, enhanced targeting capabilities, and closed-loop measurement will allow brands to get more from their advertising efforts, Roku reported
Roku Upgrades Roku Ultra Streaming Player
Streaming Roku also announced new features in its app and streaming platform that are designed to improve content discovery and engagement
Study: Streaming Media Device Sales Set to Fall
Streaming There is an opportunity for growth in APAC region but in North America homes the installed base of streaming devices will fall between now and 2028 according to S&P Global Market Intelligence
Roku Launches Ads Manager
The self-service performance solution includes a CTV first-to-market Shopify integration, allowing for self-service shoppable campaigns
AMC+ with Ads Launches as a Premium Subscription on The Roku Channel
Both ad-free and ad-supported tiers of AMC+ now available through Premium Subscriptions
XR Extreme Reach, Roku Expand Streaming Ad Partnership
The expanded collaboration allows advertisers to link all ads on the Roku platform to performance outcomes
Roku Sees Streaming Households, Revenue Jump by 14% in Q2
The company added 2M streaming households as revenue hit $968.2 million and losses continued to narrow
