Roku

The action will begin live streaming on Feb. 20 with the 2025 Bassmaster Elite Series season

It had a 39% share of the open programmatic CTV device market in the U.S. and also led in Canada and Mexico according to Pixalate

Streaming Leading TV OS is now in almost half of American broadband households

Roku Data Cloud gives advertisers and agencies access to reliable info from its TV OS

Exclusive pact also covers a new X Games event in summer 2025

Upgrade offers new features, an updated user interface

For the first time, Roku premium inventory, including The Roku Channel, will be available to FreeWheel demand-side advertisers via a new real-time bidding integration

New ad-supported subscription service costs $5.99 a month via The Roku Channel

65% of U.S. internet households use either Roku, Samsung, or Amazon as their primary CTV platform, Parks reports

Roku also held the top spot in Latin America while Samsung led in EMEA