Roku

First-of-its-kind partnership will allow Roku advertisers to use iSpot’s Unified Measurement solution to optimize campaigns and improve ad measurement

Streaming households grew 14% YoY, streaming hours jumped by 23% YoY, and platform revenue increased by a healthy 19% YoY

The improvements include better picture quality, more personalization, Backdrops, and more

NBA FAST and NBA Zone are now available on the Roku Channel

Strategic partnership will create more opportunities for underrepresented workers in below-the-line positions on Roku Original productions

Video clips from “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” and “Late Night with Seth Meyers” are now available on Roku

DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly

Deal will intensify the battle for market share in the CTV ad business and put more pressure on Roku

The streaming platform surpassed 80M active accounts and its users streamed more than 100 billion hours of content in 2023

The Roku platform had half of all streams for the 2023 game and is hoping to build on that success for this year’s game