Latest about Roku
NBCU’s Popular Video Clips Launch On Roku
Video clips from “Saturday Night Live,” “The Tonight Show Starring Jimmy Fallon,” and “Late Night with Seth Meyers” are now available on Roku
DoubleVerify, Roku Expose New CTV Ad Fraud Scheme, CycloneBot
DV Fraud Lab worked with Roku to curtail a scheme costing unprotected advertisers up to $7.5 million monthly
Walmart to Acquire Vizio for $2.3B
Deal will intensify the battle for market share in the CTV ad business and put more pressure on Roku
Roku Reports Major Milestones in Usage
The streaming platform surpassed 80M active accounts and its users streamed more than 100 billion hours of content in 2023
Roku Enhances NFL Zone for Super Bowl LVIII
The Roku platform had half of all streams for the 2023 game and is hoping to build on that success for this year’s game
NBCU Launches New FAST Channels on The Roku Channel
The nine new entertainment and sports channels feature content from NBCUniversal’s television and streaming portfolio and the NBCUniversal Global TV Distribution library
GroupM Forms Ad Innovation Accelerator
Disney, NBCU, Roku, YouTube, Brightline, Kerve and Telly have joined the effort to enhance traditional ad spots for streaming audiences
