Latest about Roku

Comscore

Comscore Integrates Roku Into Its Cross-Platform Measurement Solution

By George Winslow published

The partnership with Roku enables agencies and advertisers to access Roku-specific co-viewing data

Research
Roku

New Roku Features include Sports Favoriting, Music Playlists and Content Discovery

By Tom Butts published

Roku OS 12.5 is rolling out to support Roku TV models and streaming players in the coming weeks

Roku's NFL Zone on a TV screen

Roku Launches NFL Zone

By George Winslow published

Partnership with the NFL will give fans easy access to NFL games

Sports
Roku devices and remote

S&P: Streaming Media Device Sales to Return to Growth

By George Winslow published

After a slowdown in 2022, global streaming device sales will grow to 83.8M units in 2027 according to S&P Global Market Intelligence

Products
Roku

Roku Grows Users and Streaming Hours

By George Winslow published

Active accounts increased by 16% YoY to 73.5M and total streaming hours were up 21% YoY in Q2 2023

Streaming
logo

Roku, DoubleVerify Collaborate on Exposing CTV Ad Fraud

By Tom Butts published

Joint investigations will leverage Roku’s Advertising Watermark technology with DV’s Fraud Lab and anti-fraud solutions

Roku

FreeWheel to Bring Roku’s Ad Tech to FreeWheel Customers

By George Winslow published

The collaboration will provide greater interoperability, automation, quality and results for publishers, the companies said

Products
Roku

Roku Introduces One-Click Buying Through Shopify

By Tom Butts published

Streamer announces first-of-its-kind partnership with Shopify

Formula E

Roku Acquires U.S. Rights to Formula E

By Tom Butts published

Racing league expands CBS partnership, adds Roku as ‘streaming home’

Sports
Couple watching TV

NBCU Partners with Walmart to Test Retail Impact of Ads

By George Winslow published

The Walmart Connect Partner Lab will test the retail impact of ads in NBCU’s live streaming sports

Streaming
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