Latest about Roku
Roku, Cox Automotive Partner on Measuring Impact of Streaming Auto Ads
The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process
Roku Inks FAST Channel Deal with Warner Bros. Discovery
The deal will provide The Roku Channel with new FAST channels featuring titles like “Westworld,” “The Bachelor,” “Cake Boss,” “Say Yes to the Dress,” “F-Boy Island,” and others
Roku-Magna Study Finds New Streaming Ad Formats Superior To :30 TV Spots
A survey of more than 1,000 people found three new types of streaming ad formats outperformed traditional 30 second spots on TV
Roku Surpasses 70 Million Active Accounts Globally
The total global streaming hours by Roku users hit 87.5B for 2022, a 19% pop
CES 2023: Roku Launches Its First Roku-Made TVs
Roku also announced a new, premium Roku TV OLED TV reference design that allows TV makers using its OS to offer OLED TVs
S&P: Streaming Media Device Sales Declined in Q3 by 4.6%
Global sales are beginning to stabilize compared to steeper declines in Q2 2022
NBCU Expands News Lineup on The Roku Channel
Telemundo Stations’ Regional News Channels have launched on The Roku Channel with additional FAST channels arriving by early 2023
