Roku

Roku beat Wall Street estimates as users streamed 25.1B hours of content since the start of 2023

Advertising partnership will measure the impact of TV ads on e-commerce purchases

New series from Jennifer Lopez, Juanpa Zurita, Jaime Camil, and others bolster its free Spanish-language content offering

Roku also updates its OS, expands sports content and new Roku TVs hit retail

Former CFO of Amazon Studios to take the helm May 1

The apps are available for Ruku, Android TV, Apple TV and other major streaming platforms

In Q4 The Roku Channel reached U.S. homes with an estimated 100M people

The partnership will make Cox’s automotive dataset available for marketers so they can connect ad exposure to buying process

The deal will provide The Roku Channel with new FAST channels featuring titles like “Westworld,” “The Bachelor,” “Cake Boss,” “Say Yes to the Dress,” “F-Boy Island,” and others

A survey of more than 1,000 people found three new types of streaming ad formats outperformed traditional 30 second spots on TV