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Samba TV

CES 2023: Samba TV, TCL Announce R&D Partnership

By George Winslow published

They will work on building the next generation of AI powered smart TVs

Products
Samba TV

Samba TV Acquires AI Firm Disruptel

By George Winslow last updated

The deal expands Samba TV’s investment in AI technologies

Products
campaign dollars

Survey Shows Majority of Voters No Longer Subscribe to Traditional TV

By Tom Butts published

'Campaigns need to dramatically rethink how they reach voters in the closing weeks'

Rings of Power

‘The Rings of Power’ Premiere Attracted 25M Global Viewers

By George Winslow last updated

It was a first day global viewing record for Prime Video

NFL Indianapolis Colts Houston Texans

Samba TV to Provide Relo Metrics with Linear TV Data, Insights

By George Winslow published

Relo Metrics customers can now access broadcast impressions and viewership for cross-channel sports content and sponsorship effectiveness

Sports
Samba TV

Samba TV Expands into Spanish Market

By George Winslow published

Samba TV is partnering with Smartclip as part of an aggressive international expansion

Business
Samba TV

Frost & Sullivan Names Samba TV #1 Provider of TV Viewership Data Capabilities

By TVT Staff published

Samba TV tops industry capabilities report assessing all major TV data providers against 20 data attributes

family watching TV

94% of TV Ads Reached Only 55% of Linear TV Audiences

By George Winslow last updated

New Samba TV report suggests that advertisers are missing large groups of people with their current advertising strategies

Business
Samba TV

Samba TV Announces Global TV Viewership Dashboard

By George Winslow published

The new free tool provides real-time ratings for local, national, and international programs and events like the Tokyo Olympics

Samba TV

Samba TV Launches 'Picture Perfect' AI to Optimize Picture Quality

By Michael Balderston published

Designed to optimize quality of content in real time

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