Latest about social media
iSpot Launches Cross-Platform Measurement Offering for TikTok
The solution enables brands to verify the audience overlap and incremental reach TikTok delivers against linear TV
Major League Soccer Reports Record Social and Digital Audiences
Engagement on social channels was up 230% at midseason
ESPN Digital Had 124.3M Unique Users in November
That marked its 21st consecutive month at #1 in the U.S. sports category, according to ESPN and Comscore
Time Spent on Social Media with News Networks Jumps in October
Tubular Labs found that minutes-watched of content from top news networks dramatically increased on social month-over-month with NBC News seeing a 43% jump to 1B minutes watched
Verance Takes On Election Deepfakes With New Watermarking Solution
The system is intended to ease the concerns of a majority of American voters about deepfakes
Tegna Grows Unique Viewers on Social Media
Tenga’s unique viewers increased by 43% on Facebook and YouTube in August according to Tubular Labs’ Audience Ratings
NBA 2022-23 Season Scored 100M Unique Viewers in India
The season attracted a record number of unique viewers across linear TV, social media and digital platforms, the NBA reported
Cineverse Renews YouTube Channel Agreement with VA Media
The agreement will further expand Cineverse’s channels on YouTube and other social media platforms
