Latest about social media
Zenith: Social Media Advertising Will Surpass TV in 2022
Social media will be the fastest growing ad category in the next few years and in 2022 will be larger than TV for the first time in the history of advertising, Zenith is forecasting
TikTok TV Launches on Google TV, LG and Samsung TVs
Will help the company tap into the rapidly growing ad revenue for streaming video on connected TVs
ViacomCBS Renews Global Twitter Deal
In addition to working with Twitter to deliver content from its networks, Paramount+ will host three watch parties with Twitter to promote new programming
SVOD Players Face Stiff Competition From Interactive Social Media, Gaming
A new survey from Deloitte shows that consumers want more than just entertainment and that media companies face tough competition from social media and gaming
Facebook Remains Top News Outlet on Social Media
Nearly one third of Americans who use social media to access news get it from Facebook, with Facebook’s Instagram and WhatsApp boosting its market share to 45% according to the Pew Research Center
Are Americans Abandoning Binging for Social Media?
New research from Attest reports a significant decrease in Americans’ desire to sit in front of a TV screen for prolonged periods of time
MOG Technologies Unveils New Social Media Ingest, Publication Software
The new mediaSocial supports multiple live and VOD ingest and publishing operations simultaneously
